![]() ![]() Describe the current state of affairs and explain what is lacking and what must be changed. Step Two: Show Them There Is A Problem Now that you have your audience’s attention, it is time to show them that there is a problem to be solved. Establish authority by presenting some data, statistics, or talking about your research and experience with the topic you are discussing. ![]() Give them a broad overview of what you intend to communicate so they can understand why your information may be interesting to them. ![]() Once you have a foot in the door, earn your audience’s trust. Telling a joke or citing a surprising statistic can also get people to relate to you a little more and take notice of what you are trying to tell them. Storytelling helps us identify with each other and build a bond that can encourage people to hear us out. You may be able to earn a listener’s attention by beginning a story. To do so, get your audience to identify with you, establish trust, and show authority. After you’ve done something to get noticed, you need to turn that into more than just fleeting attention. #Monroe motivated sequence update#This contemporary update is a just prequel to Monroe’s process. Something unexpected perhaps, or something urgent. In the instant that someone first notices your message, you need to hook them somehow. Information flashes by and much of it is ignored. It wasn’t so much of a struggle in Monroe’s day, but competition for people’s mental time today is fierce. Step One: Get Their Attention You can’t persuade anyone if they are not receiving your message. Let’s take a look at these five Monroe’s Motivated Sequence topics, the steps to persuade someone to take action. While it is most often applied to public speaking, if you think about it, you apply these principles to any communication that aims to get someone to take action, and hence, to most marketing activities. It is certainly not a new idea, but it is a great one, as relevant today as it was almost a century ago. This effective template for communication is named after professor Alan Monroe of Purdue University who laid out the details in his book “Monroe’s Principles of Speech,” originally published in 1935. In this installment of the Viral Octopus knowledge series, we are going to talk about Monroe’s “Motivated Sequence” – a five-step method for persuading people to do something that’s been around for a long time. ![]()
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